Senior Director, Global Creative Strategy – Sparkling Flavors – Coca-Cola

Title of the Job: Senior Director, Global Creative Strategy – Sparkling Flavors

Location: Atlanta, GA

Job Description: Location(s): United States of AmericaCity/Cities: AtlantaTravel Required: 00% – 25%Relocation Provided: YesJob Posting End Date: December 6, 2024Shift:Job Description Summary:Provides thought leadership in creative design; take leadership role in ensuring creative strategies and plans reflect brand’s value and core creative idea; builds capability in creative strategy. Individual contributor who contributes to the development of the functional strategy; considered an expert both internally and externally; leads project teams to achieve milestones and objectives; operates with no supervision in a complex environment.THE GLOBAL CATEGORY TEAM SCOPECreate vision and strategic direction for the categoryDrive innovation by stewarding the brand portfolio and innovation pipelineScale regional and local brands within our Growth Portfolio and reapply like never beforeIn partnership with Operating Units, optimize DME resource allocation, marketing effectiveness and efficiencyOrchestrate engaging campaigns / initiatives for global brands to grow revenues and weekly+ drinkers while reducing DME by ~20%Co-create with global marketing leadership the future of marketing in TCCCAccountable for overall engagement and inspiration of the global marketing communityJOINING THE TEAM – WHAT’S IN IT FOR YOU?Being at the forefront of re-imagining the next-stage of category growth for the companyContinuous learning to support upskillingCross cultural/operating unit experienceOwning the narrative – global category / global brandsKEY WORKING PARAMETERSFocus, Scope, & Impact:The Sr. Director, Creative Strategy will:Own creative strategy for Global brandsWork with Strategy and Innovation resources to define brand vision and architecture and translate brand vision into creative guidelinesDevelop business briefs for global IMX engagement initiativesTranslate brand vision into creative guidelinesIdentify pipeline of key global IMX engagement initiatives for the next 2 yearsOwn and drive global IMX engagement initiatives for global brands , leveraging networked org (Global IMX and OUs) for development and production (incl. brand creative briefs)Decide which global IMX engagement initiatives will be produced by Global or specific OUs (and allocate these working with OU’s creative strategists)Provide guidelines on localization allowed for global IMX campaigns, including innovationOversee regional IMX engagement initiatives for global brands (with decision rights on Lead OU/campaign approval)Work with IMX team to define future engagement opportunities for categoryGlobal category sub-function will comprise [3-9] FTEs reporting into category president, of which Creative Resource will be oneExperience10+ years of experience in roles related to creative or design, as well as brand strategyDirect experience with creative and/or design across several brandsDirect experience managing creative processesExperience collaborating with cross-regional teams and other creative teamsPrior CPG experience preferredWork FocusAbility to oversee overall creative strategyExtremely strong creative thinking capabilityAbility to oversee and lead efforts on developing creative vision, writing briefs, building partnerships with other creative entities, and overseeing the execution of creative work.Ability to work in Agile project-based teamsDeep consumer understandingKnowledge of:Creative and design toolsCreative and design processesShopper marketing (online and offline)Assets and partnershipsBusiness / commercial acumenCommunication FocusRole will require frequent communication with Global Category President and their direct reports as well as Global CMO, other Global Category teams, other Global and OU Marketing sub-functions, as well as external communications with key agencies, potential partners, etc.Creative Resource must be comfortable communicating innovative approaches to brand/category development and building buy-in across key internal stakeholdersSkills:Pay Range: $197,000 – $238,400Base pay offered may vary depending on geography, job-related knowledge, skills, and experience. A full range of medical, financial, and/or other benefits, dependent on the position, is offered.Annual Incentive Reference Value Percentage: 50Annual Incentive reference value is a market-based competitive value for your role. It falls in the middle of the range for your role, indicating performance at target.Long-term Incentive Reference Value Percentage: 20Long-term Incentive reference value is a market-based competitive value for your role.Our Purpose and Growth Culture:We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class. When we collect your personal information as part of a job application or offer of employment, we do so in accordance with industry standards and best practices and in compliance with applicable privacy laws.

Company Name: Coca-Cola

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