Growth Marketing Manager – B2C – Global Payments

Title of the Job: Growth Marketing Manager – B2C

Location: New York

Job Description: Every day, Global Payments makes it possible for millions of people to move money between buyers and sellers using our payments solutions for credit, debit, prepaid and merchant services. Our worldwide team helps over 3 million companies, more than 1,300 financial institutions and over 600 million cardholders grow with confidence and achieve amazing results. We are driven by our passion for success and we are proud to deliver best-in-class payment technology and software solutions. Join our dynamic team and make your mark on the payments technology landscape of tomorrow.Who We AreHeartland School Solutions is the leading provider of innovative child nutrition management and school commerce solutions for K-12 public and private schools across the U.S. Our solutions are specifically designed for the K-12 market to help build a stronger, more cohesive operation for staff, and an engaging school experience for students and parents.The marketing team at Heartland tells the story of our products and shapes the voice of our division. We are a group of designers, writers, strategists, creatives, and brand ambassadors that demonstrate how our products and services can make more possible for our customers. We work with a cross-functional team across sales, product development, and client services to create a cohesive brand experience and build a loyal customer base.Who You AreAs the Growth Marketing Manager, you’ll help build and execute marketing campaigns that drive meaningful and quantifiable business impact across our target audience segments, with a focus on increasing user acquisition and improving customer retention for the MySchoolBucks platform. You will work with the VP of Software Marketing, Director of Digital Marketing, and the Lifecycle Marketing Manager to identify opportunities, implement campaigns, and measure success across multiple marketing channels.What You’ll DoGrow User Acquisition:Develop and execute strategies to attract new users through paid, organic, and referral channelsOptimize campaigns for performance, focusing on cost-efficient growthIdentify and test new acquisition opportunities, including referrals, partnerships and emerging platformsDrive MySchoolBucks User Retention & Engagement:Implement initiatives to improve user retention, including personalized communications and loyalty programsAnalyze user behavior to identify churn risks and develop targeted interventionsHelp implement SMS and in-app messaging engagement tools in the Braze platformIncrease Overall Value Per User:Design strategies to increase user annual value by promoting additional MySchoolBucks servicesCollaborate with marketing team to segment users and develop tailored upselling or cross-selling campaignsUse data to continuously improve pricing user journeys and product offeringsData-Driven Optimization:Understand our users deeply to develop customer segments and personas based on detailed analytics & insightsUse analytics to track performance, identify growth opportunities, and adjust campaigns in real-timeConduct A/B tests to improve marketing effectiveness and conversion ratesMonitor market trends and competitor activities to inform strategyCollaboration:Engage our school district partners throughout the school year to serve as a distribution channel to drive user growth and target under-performing segmentsManage relationships with external vendors, and partners to enhance campaign effectiveness.Present key findings and performance metrics to stakeholders and leadership.What You’ve Accomplished:At least 4 years of growth marketing experience at B2B2C or B2C companies, including building out customer referral campaignsYou have experience across owned channels such as email, push, and in-app notifications – experience with Braze, Hubspot, and/or Tableau a plusHighly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivateExperience with A/B and multivariate experimentsYou have strong quantitative skills and are comfortable developing/refining strategies by exploring dataYou have a strong understanding of engagement, retention, and campaign success metricsYou have experience with copywriting and brand-building, and excellent written and verbal communication skillsYou have strong project management skills, and can work collaboratively across teamsYou are up-to-date with the latest trends and best practices in online marketing and measurementGlobal Payments Inc. is an equal opportunity employer. Global Payments provides equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, sex (including pregnancy), national origin, ancestry, age, marital status, sexual orientation, gender identity or expression, disability, veteran status, genetic information or any other basis protected by law. If you wish to request reasonable accommodations related to applying for employment or provide feedback about the accessibility of this website, please contact .

Company Name: Global Payments

Salary:

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