Digital Marketing Specialist – Eclaro

Title of the Job: Digital Marketing Specialist

Location: Lawrence Township, NJ

Job Description: Digital Marketing Specialist
Job Number: 24-03217
Be part of a company that delivers life-changing healthcare solutions. ECLARO is looking for a Digital Marketing Specialist for our client in Lawrence Township, NJ.ECLARO’s client is a leader in the Biopharmaceutical Industry, providing quality, innovative, and affordable medicines that make a difference in the lives of patients all over the world. If you’re up to the challenge, then take a chance at this rewarding opportunity!Position Overview:

• Key Attributes – Including but not limited to: Communication, Collaboration, Adaptability, Problem Solving, Empathy, Conflict Resolution, Time management & Accountability.
• The Production Manager (Producer) / Strategist will be a critical matrix team partner across the Alliance partnership within the Cardiovascular Franchise working with both Client and Pharmaceutical Team members.
• The Producer Role is responsible for gathering estimates on production work efforts across tactics, based on established brand and engagement strategy plans for the upcoming year, ensures tactical campaigns aligned with the strategy are carried through and executed in the proper cadence, fed by content module approval and tactical activity calendar updates.
• Drive seamless interaction between the business (e.g., brand, medical, BI&A), the rest of the WEPCC team, Business Info and Analytics (matrix teams and agencies.
• Partners with business and other WCC functions (e.g., sales, meetings / congresses) on development of channel-agnostic engagement and content strategy followed by more specific digital channel strategy to meet business and customer needs.
• Delivers channel insights and recommendations for ongoing optimization of business plans.
• Leads cross-functional matrix structure to pull through digital brand campaigns, tactics, and programs – driving operational effectiveness, business impact and meet objectives.
• Leverage Digital Capabilities and New ways of working principles, standards, and best practices to drive customer engagement for the business.
• Examples include and are not limited to CRM, web sites, IVAs, eMail, social media, Remote Engagement and Search Engine Marketing.
• Other examples to be identified based on business / customer needs and prioritized according to the Capabilities Roadmaps.

Responsibilities:

• Obtains Production estimates for a book of work for a series of brands or Therapeutic area – provides the Production Management Lead with ongoing financial reporting across production / execution, reconciles on monthly basis.
• Cross-collaborates on the content planning timing in order to execute required campaigns.
• Collaborates with Capability Leads, IT and Engagement Planner to schedule resources and plan executions.
• Tracks 8 stages of cycle of campaigns and coordinates across the matrix to meet deadlines where timing may be challenged.
• Is aware of KPIs and is informed of campaign analytics with Business Intelligence & Analytics to help assess content performance to prepare for course corrections and enhancements.
• Champion of Projects within Veeva and presenting work in PREP.
• Performs QA and spot checking across materials for both digital and print.
• Responsible for IVA and Email pushes to market.
• Runs or attends status meetings for Brand or Therapeutic area with matrix participants.
• Will learn Tools used to support project management, workflow, timelines, finances, etc. and inform improvements needed and in some cases lead a project with IT.
• Serves as a dedicated digital engagement point-of-contact for Brand Team members and Agencies.
• Ensure seamless execution of business strategy.
• Lead execution of digital campaigns / tactics.
• Collaborate with business leads across the alliance and WCC counterparts (e.g. field / congress & patient engagement partners.
• Provides input on functional plans.
• Collaborate with AOR analytics team to ensure KPI identification, measurement plans and optimization of digital programs.

Qualifications:

• Bachelor’s Degree
• Campaign Marketing
• 3+ years in marketing and / or activation in large complex organization.
• 2+ years of Print and Digital marketing management planning and budget allocation experience.
• 2+ years Project Management experience (PMP not required, but ideal).
• Familiarity with Agile Principles.
• Understanding marketing data performance and how it informs decision-making.
• Familiar with marketing asset specifications, templates, content management systems, workflows.
• Highly organized and detailed oriented, accustomed to fast-paced settings.
• Exceptional written and verbal communication skills, with demonstrated ability to write, collaborate on and edit communications and presentations where needed.
• Has passion for the role, shares ideas, brings improvements forward, teaches others.
• Experience managing external vendors, budgets and invoicing including vendor performance management.
• P&L or knowledge of Budget Management required.
• Excellent verbal and written communication skills are required.
• Experience with all pharma marketing and launch scenarios, a plus.

If hired, you will enjoy the following ECLARO Benefits:

• 401k Retirement Savings Plan administered by Merrill Lynch
• Commuter Check Pretax Commuter Benefits
• Eligibility to purchase Medical, Dental & Vision Insurance through ECLARO

If interested, you may contact:
June Binuya212-804-7476Equal Opportunity Employer: ECLARO values diversity and does not discriminate based on Race, Color, Religion, Sex, Sexual Orientation, Gender Identity, National Origin, Age, Genetic Information, Disability, Protected Veteran Status, or any other legally protected group status.

Company Name: Eclaro

Salary:

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